Fidelity Investments, a Boston-headquartered financial services company with $7.2 trillion worth of assets under management, announced last October its plans to enter the crypto market, mentioning institutional demand for cryptocurrencies.
Thus, the company launched a subsidiary called Fidelity Digital Assets Services. Its main goal: to provide crypto-related services, namely custody and trading, to institutional investors — who want to include crypto holdings in their portfolios.
And now its first offering — a cold storage crypto custody solution for the major cryptocurrencies — is foreseen for next March. It will start with Bitcoin (Bitcoin: BITCOIN) storage and trade execution, among other related services, and Ethereum and others might follow.
“We are currently serving a select set of eligible clients as we continue to build our initial solutions [...]. Over the next several months, we will thoughtfully engage with and prioritize prospective clients based on needs, jurisdiction and other factors.” — Fidelity
These are definitely good news for the current crypto-facing-clear-obstacles-market.
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