Clothing retailer Canada Goose (NYSE:GOOS) will make its debut on the New York and Toronto stock exchanges today at an IPO price of $12.78.
The 20-million share issue will raise $255 million for the Toronto-based manufacturer, whose parkas have been made famous by celebrities such as James Bond actor Daniel Craig and model Kate Upton.
The company says that of the 20 million subordinate voting shares on offer, 12.85 million will be taken up by existing shareholders.
The share price is above the expectations for the firm that began its journey in a small Toronto warehouse in 1957.
In a bid to help it grow Canada Goose sold a majority stake to Bain Capital LLC for an undisclosed amount in 2013.
The company says that all the down used in its jackets is a by-product of the poultry industry and is ethically sourced.